We’ve turned off the lights at Ritual Energy for the last time.

Ritual was a dream and a wild hair that started in a dorm 8 years ago and grew through love, sweat, and tears to over 500 retail locations across the country.

The dream was alive, so it seemed, but the reality was that we had tapped out the growth we could achieve organically and I was left with a decision: To spend the next 5-10 years pushing Ritual Energy forward towards an uncertain future, or help my family in an industry that is near and dear to me.

Needless to say, I chose to dedicate my time and energy to the hard working people I love.

To everyone who carved out a minute in their day to listen to my pitch, who shared Ritual with a friend, and who gave me a chance, I say thank you from the bottom of my heart.

To new beginnings and old friends.

Alex